Not just a bookshop, but above all a bookshop. STAY/GO is the concept developed for new Mondadori stores, it highlight the editorial identity of the brand and enhances the multifaceted and constantly evolving nature of the Mondadori Group.

The STAY concept goes beyond the slow shopping experience and extends to a store philosophy where users enjoy the spaces freely to buy, work, meet, relax, wait and eat thanks to environments and furnishings designed to accommodate them.

Adding the GO idea has been crucial because of a market where online shopping is constantly growing and delivery times are shortened to zero; we cannot lose sight of the need to make the purchase of products that are ever easier, faster and above all autonomous even inside the physical store.